Privacy Policy
1. Introduction
Mavenoid AB (”Mavenoid”, ”we” or ”us”) process personal data about you who; (i) are a authorized user or representative of a company which is a customer of Mavenoid, (ii) visit our web page, or (iii) come in contact with us in any other way, e.g. through our customer service. This privacy policy explains how we process your personal data and your rights under the data protection legislation.
2. What is personal data and what is processing of personal data?
Personal data is any information that directly, or indirectly together with other information, can be linked to a living person. This means that a range of different types of information, such as name and contact details, IP addresses, purchase history and information related to a matter, is considered personal data. Processing is any action taken with the personal data, e.g. collection, storing, modification, use for different purposes, altering or deletion of personal data.
3. What categories of personal data, for what purposes and on what legal basis is personal data processed?
3.1 You who are a representative of a Mavenoid customer or potential customer
If you are a representative of a customer or potential customer of Mavenoid, we will process your personal data in connection with the onboarding of the customer and to administer our relationship with and fulfil our agreement with the company that you are representing.
Categories of personal data
- Contact and identification information: name, phone number, email address, picture and employer or the company that you represent
- Statistical usage information: IP-address, device identifiers and cookies
| Purpose | Categories of personal data | Legal basis | Retention period |
|---|---|---|---|
| To provide services and support | Contact and identification information | Our legitimate interest of being able to provide our services and support as per our agreement with the company that you represent | One (1) year after your last contact with us |
| To manage our relationship with our customer | Contact and identification information | Our legitimate interest to manage our relationship with our customer in order to facilitate our business as per our agreement with the company that you represent | One (1) year after your last contact with us |
| To administer the agreement with the company that you are representing | Contact and identification information | Our legitimate interest to be able to administer the agreement with our customer | Three (3) years after the end of the contract |
| To set-up user accounts and user roles | Contact and identification information | Our legitimate interest to set-up a user account and user roles for you as the representative of our customer, as per our agreement with the company that you represent | The period during which you act as a representative of our customer, or for one (1) year after your last contact with us |
| To send marketing to you, inter alia, through email. You can opt-out from further marketing by clicking on a link in each message sent through e-mail or SMS/MMS, or by contacting us via the contact information set out below. | Contact and identification information | Our legitimate interest to send marketing to you as a representative of our customer | One (1) year after your last contact with us |
| Obtain statistics over the usage of our services and to test, develop and improve our services and our technical platforms | Statistical usage information | Our legitimate interest of testing, developing and improving our services and our technical platforms | Six (6) months |
| To fulfil legal obligations (e.g. accounting requirements) and to report criminal activity | Contact and identification information | Legal obligation | Until we have fulfilled our legal obligations |
3.2 You who visit our web pages
Whenever you visit our web page, we collect information that you choose to submit to us, e.g. name, e-mail address and phone number. We may also collect personal data through cookies. Mavenoid's use of cookies is described in our /en/cookie-policy).
Categories of personal data
- Contact information: name, phone number and email address
- Surfing habits and visiting history: which pages you have visited on our (and others) website, and for how long
- Demographic information: age, gender, civil status, address and education
- Login credentials: e-mail address and password
- Profiling- and movement patterns: choices and purchases made, number of clicks, location data, preferences, custom audience and profile
- Technical data: technical equipment used, timestamps, metadata, cookie-ID and IP-address.
| Purpose | Categories of personal data | Legal basis | Retention period |
|---|---|---|---|
| To maintain, provide, test and improve our web pages | Contact information, surfing habits and visiting history, demographic information, login credentials, profiling- and movement patterns, technical data | Our legitimate interest to maintain, provide, test and improve our web pages | Six (6) months |
| To offer you support when facing a problem with our web pages | Contact information, technical data | Our legitimate interest to provide you the support that you request from us when facing a problem with our web pages | Six (6) months |
| To send marketing to you, inter alia, through email. You can opt-out from further marketing by clicking on a link in each message sent through email, or by contacting us via the contact information set out below. | Contact information | Consent | Until you withdraw your consent, or one (1) year after your last contact with us |
| To create reports, review the effect of marketing campaigns and create anonymized statistics regarding the usage of our web pages | Surfing habits and visiting history, demographic information, profiling- and movement patterns, technical data | Our legitimate interest of reviewing our marketing campaigns and anonymize your data in order to create aggregated statistics | One (1) year |
| For management, development and testing of our IT systems in order to secure that our web pages uphold high quality as well as identifying and preventing security attacks such as viruses | Surfing habits and visiting history, demographic information, login credentials, profiling- and movement patterns, technical data | Our legitimate interest to manage, develop and test our IT systems for quality and security reasons | Six (6) months |
| To provide relevant and tailored offerings and advertisements to you | Contact information, surfing habits and visiting history, demographic information, profiling- and movement patterns, technical data | Consent | Until you withdraw your consent, or one (1) year after your last contact with us |
Cookies
Information on retention times for cookies can be found in our cookie policy.
3.3 You who contact our customer service or otherwise interact with us
When you contact us, e.g. with queries to our customer service or when you otherwise interact with us, we process the personal data that you choose to submit to us.
Categories of personal data
- Contact information: name, phone number and email address
- Customer service requests: information which you choose to submit to us, and information related to your inquiry
- Statistical usage information: such as information related to the usage of our services and technical platforms (IP-addresses, device identifiers, cookies etc.)
| Purpose | Categories of personal data | Legal basis | Retention period |
|---|---|---|---|
| To communicate with you and administer your request | Contact information Customer service requests | Our legitimate interest of being able to communicate with you as per your request | One (1) year from your last contact with us |
| To analyse conversations in order to improve our communication and for your and our security | Contact information Customer service requests | Our legitimate interest to improve our communication for business and security reasons | One (1) year from your last contact with us |
| To obtain anonymized statistics regarding the usage of Mavenoid's communication channels | Statistical usage information | Our legitimate interest to anonymize your data for the purposes of statistical analysis | Six (6) months |
| To maintain, develop, test and improve Mavenoid's services and the technical platforms on which they are provided | Statistical usage information | Our legitimate interest of testing, developing and improving our services and our technical platforms | Six (6) months |
4. Erasure of personal data
Your personal data is processed only as long as necessary in order to fulfil the purpose of the processing activity or to fulfil Mavenoid's legal obligations.
5. Security measures for protection of personal data
A high level of security for your personal data is of utmost importance to Mavenoid, and we have put in place appropriate technical and organizational security measures to protect your personal data from unauthorised access, modification, dissemination and destruction.
6. Limitations in the transfer of personal data
Mavenoid engages external partners and suppliers to perform services on behalf of Mavenoid, e.g. to provide IT services and to assist in marketing, analysis or statistics. The performance of these services entail such parties, both within and outside of the EU/EEA, obtaining access to your personal data.
These parties include:
| Entity Type | Location |
|---|---|
| Marketing and customer relationship management service providers | USA |
| Analytics service providers | USA |
| Hosting service providers | USA |
Depending on what Mavenoid services are being used, data will be shared with different entities. For more detailed information on how we share your data, please contact us.
Companies which are processing personal data on behalf of Mavenoid are obliged to sign an agreement with Mavenoid in order to ensure a high level of protection of personal data. In relation to companies outside of the EU/EES, additional protective measures are undertaken, e.g. by signing an agreement which includes the European Commission's standard contractual clauses for data transfers, which can be found on the European Commission's website, and by implementing additional technical and organisational measures to protect your data.
Mavenoid may transfer personal data to a third party, such as the police or other authority, in the course of an investigation or otherwise when obliged thereto by law or governmental decision.
7. Right to information and right to complain
You have certain rights in relation to Mavenoid. If you wish to exercise any of these rights, please contact us on the contact information set out below:
- Right to access (register transcript) – a right to obtain confirmation and information of the processing of your personal data.
- Right of rectification – a right to have your personal data corrected.
- Right to object – a right to object against our processing if the legal ground for the processing is based on a balancing of interests or if it is used for direct marketing.
- Right of erasure – a right to have your personal data erased. This right is limited to data that, by law, requires your consent to be processed, if you withdraw that consent and oppose the processing.
- Right to restrict data processing – a right to demand that the processing of personal data is restricted, e.g. if you oppose the correctness of the data. While the matter is investigated, Mavenoid's access to the data in question is restricted.
- Right to data portability – a right to request that personal data be sent from one data controller to another. This right is restricted to data, which you have submitted to us.
8. Notice of changes to the privacy policy
If we make changes to this Privacy Policy, we will update this webpage. If your consent is required due to the changes, we will provide you additional prominent notice as appropriate under the circumstances and ask for your consent in accordance with applicable law.
9. Contact information
Mavenoid AB
Address: c/o WEWORK Malmskillnadsgatan 32 111 51 Stockholm, Sweden
Email: legal@mavenoid.com
Interpreted in accordance with the laws of Sweden, without reference to its conflict of law principles.